As a website is used to share information and facts with the online world or to get more customers in the event that you offer goods and/or services, it is essential to know how it is performing. What you'll need for that is a comprehensive log of the visits to the site - how many new individuals have opened it, how many have come back, what webpages they've visited etc. It will be useful if you know how people found your website, particularly if you are running a marketing campaign, since you will be able to find out if people have opened your Internet site directly or if they were referred by an online search engine or a site in which you advertise. This kind of information will allow you to boost the overall performance of the site and, if needed, adjust your advertising strategies if various parts of the Internet site need to be getting more traffic. Having thorough statistics will give you a better perception of how your site is doing and a better control over your presence online.