A TXT record is text in free, human-readable form, that is associated with a domain address as a DNS record for one purpose or another. The most common use of a TXT record is to add your site to an online search engine or to an analytics platform, which provides information about the targeted traffic to your site. Creating this kind of a record functions as verification that you are the Internet domain owner and they will provide the content you need to include as the value when you create the record. Another purpose of a TXT record is to verify that an e mail message is sent by the domain owner and from a reliable web server - this is the so-called SPF protection, that helps prevent any electronic address created under your domain to be forged and unauthorized people to send junk mail making it look like it was sent from your own mailbox. You can include any other information you want to be associated with your domain address in a TXT record as well.