With a mailing list, you’re able to send out the very same email message to a number of users at the same time. The list is a collection of their email addresses, so if you send out a single email to the mailing list’s address, email@example.com – for instance, it’ll be redirected automatically to all the mailing list subscribers right away. Normally, people need to subscribe to such a mailing list, but occasionally their email addresses can be included manually as well, depending on the program that is used to administer the list itself. You can use the mailing list feature to reach potential or active customers and to send them notifications, brand-new offers and other sorts of information on a regular basis. This will prove your commitment to stay in touch with them and will increase the popularity of your website.